Content Creator and Brand Influencer

We’re seeking a creative and dynamic Content Creator / Brand Influencer to join our marketing team. Your mission? To elevate InstaVolt’s presence across social media channels (mainly consumer but with an understanding of LinkedIn), engaging the existing EV target market as well as attracting a younger audience, and boosting brand awareness and driving utilisation of InstaVolt as the preferred brand of choice. You’ll be at the heart of our content strategy, bringing fresh ideas to the table, spotting the latest trends, and creating engaging content that resonates with our target audience.

InstaVolt is at the forefront of the electric vehicle revolution, providing a reliable and widespread network of rapid EV charging stations across the UK. We’re committed to making electric vehicle charging as simple and accessible as possible, and now we’re looking to take our social media presence to the next level.

Key responsibilities

• Content Creation: Ideate, plan, and produce high-quality content for Instagram, Facebook, and Twitter. This includes everything from filming to editing, ensuring all content aligns with InstaVolt’s brand identity and objectives.
• Trend Spotting: Spend time daily on social media platforms, identifying emerging trends and creatively applying them to InstaVolt’s content strategy.
• Post Production: Utilise Adobe Suite (Photoshop, Premiere Pro, Illustrator) and/or CapCut for editing and finalising content.
• Reactive Content: Stay agile and reactive by creating trending posts in real-time. This includes producing three trending reactive posts per week, in addition to two planned posts.
• Equipment Utilisation: Film all content using the latest iPhone 15 and edit on laptop, with additional equipment provided as needed.
• Test and Learn: Embrace a “test and learn” mindset by analysing content performance and adjusting strategies to maximise engagement and reach.
• Social First Mentality: Develop and apply social-first content principles, creating video-first content that reflects real-world, real-people experiences.
• Brand Advocacy: Encourage and foster organic conversations about InstaVolt on social media, aiming to become the top-of-mind EV charging brand for consumers.
• Site launches: each time we launch a new location we need to celebrate this – as the growth is fundamental to our success, this role includes content creation of our sites around the country so travel is required

Key skills and experience required:

• Proven experience as a Content Creator, Social Media Influencer, or in a similar role.
• Strong knowledge of social media platforms, particularly Instagram, Facebook, and Twitter.
• Proficiency in Adobe Suite (Photoshop, Premiere Pro, Illustrator) and/or CapCut.
• Experience of operating a Drone and all associated sky rules is beneficial.
• Excellent video production skills, with the ability to film, edit, and produce content on a smartphone.
• A keen eye for trends, with the ability to adapt and react quickly to the ever-changing social media landscape.
• Strong communication skills, with the ability to convey InstaVolt’s brand story in an engaging and relatable manner.
• A creative and innovative mindset, with a passion for content creation and storytelling.
• Ability to work independently, manage multiple projects, and meet deadlines in a fast-paced environment.
• Familiarity with electric vehicles and the EV market is a plus, but not essential.
• UK drivers’ licence

Why Join InstaVolt?

• Be part of a pioneering company in the rapidly growing electric vehicle industry.
• Work in a dynamic, forward-thinking team with a passion for innovation and creativity.
• Opportunity to influence and shape the future of InstaVolt’s social media presence.

Other benefits to include:

• Competitive salary – dependant on experience & qualifications
• 10% discretionary annual bonus
• Company sick pay (30 days full pay & 30 days half pay per annum)
• 25 days holiday + Bank Holidays
• Life insurance at 3 x annual salary from day 1
• Admission to pension scheme following successful completion of probationary period
• Ongoing training in career building avenues, including study support
• Opportunity to enrol onto our salary sacrifice EV scheme
• Cycle to work scheme
• Access to PerkPal platform
• Quarterly company events
• Free snacks & drinks in the office
• Free office parking

Salary:                 Up to £45,000 per annum + 10% discretionary annual bonus

One last thing… We’re an equal opportunity employer. We are committed to equality and diversity and all applicants will be considered for employment without attention to race, colour, religion, sex, sexual orientation, gender identity, national origin, or disability status.