Driving awareness and test drive intent for the BYD Dolphin Surf

BYD wanted to put the Dolphin Surf in front of a highly relevant audience during launch activity: drivers already engaged in electric mobility and actively spending time at charge points across the UK.

Rather than relying on broad automotive awareness alone, the campaign focused on reaching motorists in an EV mindset. That gave BYD the opportunity to build familiarity with the Dolphin Surf, reinforce its role as an accessible and stylish electric vehicle, and create clear routes through to test drive action.

InstaVolt delivered a joined-up campaign across its driver ecosystem, combining point-of-charge media, website promotion, QR activation, email communications and LinkedIn content.

The campaign ran across more than 1,780 charger screens at over 580 UK sites and was live during 758,000 charging sessions. Creative appeared where drivers were already engaged with the charging journey, helping BYD meet a high-intent audience in a context that felt both relevant and timely. To build momentum beyond the charger estate, the campaign also included a homepage hero video, BYD Dolphin Surf blog content, website pop-up promotion across InstaVolt pages, QR code placements linking directly to the BYD test drive page, and a sequence of LinkedIn posts to extend reach and engagement.

The campaign delivered meaningful visibility at scale while staying tightly aligned to audience relevance. Instead of chasing attention in a general advertising environment, BYD appeared in front of drivers already immersed in the EV journey.

Performance across supporting channels reinforced the strength of the message. Email activity performed well above typical benchmarks, QR codes generated 1,863 direct interactions, and LinkedIn content added a further layer of reach and engagement. Together, that created a campaign that did more than build awareness: it gave interested drivers a simple route to learn more and book a test drive.

For BYD, the campaign showed how the InstaVolt network can support automotive launches with a powerful combination of national scale, contextual relevance and measurable response.