Driving awareness for the myenergi zappi GLO home charger
A nationwide, multi-channel campaign delivered through the InstaVolt ecosystem, reaching EV drivers at the point of charge and building visibility for a smart home charging product in a highly relevant context.
The Story
myenergi wanted to raise awareness of its new zappi GLO home charger with a highly relevant audience: motorists already engaged in electric driving and actively using public charging infrastructure across the UK.
Rather than relying on broad awareness alone, the campaign focused on meeting drivers in an EV mindset. That gave myenergi the opportunity to introduce zappi GLO in a context that felt practical, timely and aligned with its positioning around simple, smart and sustainable charging.
The Solution
InstaVolt delivered a joined-up campaign across its driver ecosystem, combining point-of-charge media, QR-led creative, monthly newsletters and LinkedIn activity to reinforce the launch across multiple touchpoints.
The campaign ran across around 1,700 charger screens at more than 550 UK sites over a two-month period. Creative was refreshed midway through the campaign, helping maintain visibility while the product remained live in a high-attention environment where drivers were already focused on charging.
Alongside the charger-screen presence, myenergi was featured in InstaVolt newsletters during October and November 2025, delivering strong open rates and supporting click-through performance. LinkedIn activity added a further layer of reach and engagement, helping extend awareness beyond the charging estate.
Campaign at a Glance
Point-of-charge exposure
- Live across 1,692 charger screens at 555 sites in the first phase
- Live across 1,747 charger screens at 571 sites in the second phase
- 323,122 successful driver transactions in phase one
- 207,049 successful driver transactions in phase two
- 530,171 total charging transactions reached across the campaign
Email campaigns
- October newsletter: 261,852 recipients, 47.8% open rate, 1.7% click-through rate
- November newsletter: 257,465 recipients, 44.3% open rate, 1.3% click-through rate
Social media
- LinkedIn: 1,253 impressions, 45 engagements, 26 clicks
- LinkedIn delivered a 2.08% CTR and 3.59% engagement rate
Fully Tracked
- Creative included QR code CTA linking to the zappi GLO product page
The Reward
The campaign delivered meaningful visibility at scale while staying closely aligned to audience relevance. Instead of placing the product in a broad advertising environment, myenergi appeared in front of drivers already engaged in the EV journey and spending time at charge points across the country.
Supporting digital channels reinforced the strength of the campaign. Newsletter performance landed well above typical benchmark levels, while LinkedIn activity added further visibility and interaction. Together, the campaign gave myenergi a strong, contextually relevant launch platform for zappi GLO across the InstaVolt network.
For myenergi, the campaign demonstrated how the InstaVolt ecosystem can support product awareness with a combination of national scale, EV-audience relevance and measurable engagement.
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