Digital Marketing Executive

£30,000 – £35,000 Depending on experience + discretionary annual bonus.

We’re seeking an energetic and ambitious Digital Marketing Executive to join our marketing team. Our small but mighty team covers a lot of ground, and our digital presence is growing. You will help InstaVolt become the EV charging network of choice by increasing the visibility of InstaVolt charger locations across multiple maps such as Google Maps, Apple Maps, Waze, ZapMap, and others.

This role is crucial in optimising InstaVolt location listings according to brand values and best SEO practices. Additionally, you will be responsible for testing and developing strategies for paid advertising and communication across social media and CRM platforms.

InstaVolt is at the forefront of the electric vehicle revolution, providing a reliable and widespread network of ultra-rapid EV charging stations across the UK. We’re committed to making electric vehicle charging as simple and accessible as possible, and now we’re looking to support our excellent digital presence.

Key responsibilities

• Map Listings Owner & New site management
  • Manage the new sites calendar and ensure timely communication materials are prepared
  • Optimise site listings and ensure all new sites are added to our digital publisher (YEXT)
  • Be first point of call for our digital publisher, to review listings, discuss optimisations and resolve any issues
• CRM & Social Media
  • Manage CRM campaigns in Mailchimp and develop and distribute InstaVolt Enewsletters, featuring new sites and relevant news such as off-peak campaigns.
  • Coordinate communication strategies across social media channels and CRM systems.
  • Analyse performance metrics and adjust strategies to achieve marketing goals.
  • Update the team on upcoming sites during regular marketing meetings.
  • Content creation and generation including taking part in video and photoshoots and editing content.
• Website Management
  • Address and troubleshoot website issues.
  • Create and update core charger location web pages when required.
  • Update web page content and support with monthly analytics.
• Digital advertising Content
  • Act as a contact for digital video uploads to our charging stations and app promotions.
• Paid Media Initiatives
  • Collaborate on setting up and managing paid media campaigns (Meta & Google).
  • Explore creative opportunities to enhance paid media campaigns.
• Reporting and agency management

• Monthly reporting of all digital and social channels for board reports.

• Liaise with web and digital marketing agencies on PPC campaigns and managing web developments. Liaise with tech and IT team internally.

• Collaborate with partners and review digital advertising opportunities.

Key skills and experience required:

• Experience of working in digital marketing teams previously.
• An interest in results, analytics and digital optimisation.
• Proactivity to get on with the tasks in hand whilst keeping your stakeholders updated with progresses.
• Strong communication skills – one of the key components to success in a marketing team.
• Ability to work independently, manage multiple projects, and meet deadlines in a fast-paced environment.
• Familiarity with electric vehicles and the EV market is a plus, but not essential.
• UK drivers’ licence.

Why Join InstaVolt?

• Be part of a pioneering company in the rapidly growing electric vehicle industry.
• Work in a dynamic, forward-thinking team with a passion for innovation and creativity.
• Opportunity to influence and shape the future of InstaVolt’s social media presence.

Other benefits to include:

• Competitive salary – dependent on experience & qualifications
• 10% discretionary annual bonus
• Company sick pay (30 days full pay & 30 days half pay per annum)
• Access for you & your family to join our Help@Hand virtual private healthcare app
• 25 days holiday + Bank Holidays
• 1 Paid volunteering day per year
• 1 paid day off if you are moving house
• Life insurance at 3 x annual salary from day 1
• Admission to pension scheme following successful 3-month employment
• Ongoing training in career building avenues, including study support
• Opportunity to enrol onto our salary sacrifice EV scheme
• Cycle to work scheme
• Access to PerkPal platform
• Quarterly company events
• Free snacks & drinks in the office
• Free office parking
• Free shuttle bus to/from Basingstoke Train Station

One last thing… We’re an equal opportunity employer. We are committed to equality and diversity and all applicants will be considered for employment without attention to race, colour, religion, sex, sexual orientation, gender identity, national origin, or disability status.