InstaVolt installs rapid EV chargers at Albrighton Estate

Site Type


Number of charging stations



West Midlands

InstaVolt has installed two charging stations at Battlefield 1403 – the Albrighton Estate farm shop, café, and butchery in Shrewsbury in the West Midlands to provide accessible charging solutions for visitors and locals, and to increase in store footfall.

The Story:

Battlefield 1403 acknowledged that providing charging to customers was a great fit for their business model and provided a positive commercial opportunity for the farm shop. In implementing EV charging, they understood that this would help to increase footfall from EV owners who would then visit the shop for a coffee and cake while their vehicles recharged.

With awareness of the marketing opportunities that come with EV charging and being connected to the InstaVolt brand, Albrighton Estate also wanted to leverage the platform, so that the site could be shown on apps and websites used by EV drivers to locate local chargers.

Aside from the commercial gains at hand, Battlefield 1403 fundamentally felt a synergy between the company’s promotion of sustainability and their environmentally friendly farming practices, with the clean transport goals of the EV sector.

The Solution

As they continue to innovate and scale their customer offering, Albrighton Estate contacted InstaVolt to help with the installation of charging points, choosing InstaVolt due to their straightforward arrangements and how easy they were to understand.

InstaVolt installed two chargers at Battlefield 1403 farm shop, providing charging for customers of the shop and those in the local area.

The Reward

Since implementation, the chargers have been consistently busy and this new footfall has resulted in commercial gains for the farm shop as takeaway sales have increased in line with charger use.

Battlefield 1403 say that the addition of the InstaVolt chargers feels like a wholly positive addition, with visitors extremely pleased with the speed of charging and the great facilities on offer on the site.

Speaking on the installation of onsite chargers, James Reynolds, Estate Director at Albrighton Estate said:

‘EVs are an ever-growing reality, and the infrastructure of chargers needs to increase in line with the demand of EVs to support drivers and enable the UK to make the switch to electric with full confidence.

There is an opportunity for farm shops to add an additional service on the site and encourage people who may not otherwise spend at the shop, to do so whilst waiting for their vehicle to charge. It’s a mutually beneficial implementation – while we’re supporting EV drivers, they’re also supporting us.

Working with InstaVolt has been a seamless experience, and we’re very happy to be a host to their chargers.’

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